7,641 islands, one beautifully designed experience at every tap

How do you fit 7,641 islands into one seamless digital experience? That was the challenge at DDB Group Philippines when we built the country’s official tourism website. As the Lead UX/UI Designer, I ensured that exploring the Philippines felt as effortless as scrolling through your devices turning curiosity into adventure with just a few clicks and taps.

I designed the information architecture and translated it into intuitive wireframes, creating a seamless journey that helps travelers discover destinations, plan itineraries, and experience the Philippines like never before. Working closely with strategy, creative, and dev teams, we built a platform that doesn’t just showcase places, it brings them to life.

Today, Philippines.Travel stands as the official digital front door to the country, a place where every scroll sparks wanderlust and every page is an invitation to explore. Seeing this project come to life was more than just a milestone—it was a chance to design not just a website, but a journey that begins long before the plane ticket is booked.