Bringing Masarap Masaya Flavors to the Digital Table

For years, NutriAsia has been the go-to brand for Filipino families, creating iconic condiments that make every meal masarap at masaya. But despite its rich legacy in the kitchen, the brand had never established a digital home of its own. In today’s connected world, that needed to change.

As the lead UX/UI Designer, I collaborated closely with the creative team to craft a website that feels just as warm and inviting as a Filipino kitchen. We placed recipes at the heart of the experience, seamlessly integrating NutriAsia’s products into everyday cooking inspiration. With mouthwatering visuals, intuitive navigation, and easy-to-follow recipes, we designed a platform that not only showcases the brand’s heritage but also enhances the way users discover and enjoy their favorite dishes.

The result? A digital home for NutriAsia that serves up inspiration with every click—turning meals into moments and making the online experience as flavorful as the brand itself.