Wordplay, wok play—best served with Chowking Lauriat!

Filipino celebrations are never complete without two thinngs: delicious food and fun games. At Dentsu Creative Philippines, I worked closely with the creative team to bring this tradition to life digitally by creating an engaging TikTok Effect for Chowking Lauriat. Since Chowking Lauriat is all about sharing a feast with loved ones, we wanted to enhance the dining experience with an interactive game filter that brings out the joy of togetherness. Inspired by Filipino mini-games and mealtime banter, we served up a digital twist, a TikTok Effect that turns your feast into a battle of wits and speed.

The rules? Simple...until you’re under pressure. A random category pops up, and players must shout out words letter by letter before time runs out. Five seconds per turn, no repeats, and no room for lutang moments (unless you want to be roasted by the fam). The best part? Hilarity is guaranteed, and winning is optional.

With food, fun, and friendly competition at its heart, this game transforms any Chowking Lauriat feast into a shareable, laugh-out-loud experience.